Two-fifths of workers think that inflation will pass 8% in April
4 March 2022

Two-fifths of workers think that inflation will pass 8% in April

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Emma-Louise Jones

Emma-Louise Jones

Emma-Louise Jones is digital PR manager at Ciphr. She is a member of the PRCA and has worked in PR, communications and marketing for over 15 years.

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The Bank of England (BoE) may be expecting the UK’s inflation rate to peak at over 7% this spring, but many workers are taking a more pessimistic view – predicting that it’ll pass 8% or even 10% next month.

With inflation already at its highest level for 30 years due to the pandemic, HR software provider Ciphr polled 1,151 British adults to find out how high they think it will reach in the coming months.

Ciphr asked survey respondents to consider how their own ‘cost of living’ may have changed over the past year, particularly in terms of paying bills and buying essentials, and to factor in whether (and how much) they felt prices had risen when calculating the rate of inflation.

Opinions were predictably varied, with the results showing that two-fifths (39%) of people believe that inflation will reach 8% or more. Of those, nearly a third (30%) think it’ll top 10% and one in 11 (9%) people think it could exceed 15%.

Interestingly, a quarter (28%) of people think it will stay around its current rate of 5.4%, while a similar number (25%) forecast a drop to below 4%.

Men seem less likely than women to think inflation will reach 10% or more (17% compared to 24%), as are older workers, who may remember the record inflation rates of the early 1990s. Around a third (36%) of people over-45 think inflation will stay at 5% or 6%, while 32% of 18 to 44-year-olds think it’ll climb to 10% or more.

Workers with children also viewed inflation rates slightly differently to those without children. People with two children or more were, statistically at least, more likely to predict a higher rate of inflation – of 10% or more – than those with one child or none (33%, 29% and 28% respectively).

Wages also appear to influence people’s perception of rising prices and inflation rates, with respondents with lower annual salaries more likely to predict higher inflation rates. Over a third (34%) of those earning under £30,000, compared to 26% of those earning over £45,000, think that inflation will pass 10%. Conversely, just 23% of those earning under £30,000, compared to 31% of those earning over £45,000, think the UK’s inflation rate will stay at 5% or 6% next month.

Many people may only have had a vague idea of what the current inflation rate was in the UK until more recently, when inflation soared and its impact on current and future household income and spending power became more apparent.

Search interest over the past 12 months for the query ‘inflation rate’ rose significantly at the end of 2021 to reach peak popularity (registering 100 on Google’s scale from 0-100) in late January 2022 – coinciding with the release of official figures, which showed that inflation had reached 5.4% in December 2021. Search queries for ‘cost of living’ peaked around a week later.

According to Google Trends data, people in the UK haven’t been this interested in the term ‘inflation rate’ since the beginning of the 2008 financial crisis.

Search interest in ‘inflation rate’ and ‘cost of living’ according to Google Trends data:

Search interest in ‘inflation rate’ and ‘cost of living’ according to Google Trends data

Commenting on the results of the poll, David Richter, director of marketing at Ciphr, says: “Inflation affects all of our lives in different ways. For most workers, rising inflation hurts – it pushes the cost of living up and means your wages don’t go as far as they use to. This usually means that lower earners often spend a greater proportion of their income on essentials, compared to higher earners who still may have some income to spare for discretionary purchases, which they may choose to delay or forgo. Ciphr’s latest research does seem to bear this out, with the results suggesting that workers under £30,000 believe that prices have risen more than respondents who earn over £45,000.

“We set out to investigate what different people think about inflation. By asking respondents to base their inflation rate predictions on how much they think prices have risen over the last year – we’ve been able to show how people’s cost of living experiences – and changes to their own cost of living standards – potentially skew how they perceive inflation. Unfortunately, based on these findings, most of us think inflation is set to get worse rather than better in the months to come.”

Ciphr polled 1,151 employed British adults between 24-26 February 2022. Around 13% of survey respondents hold leadership or senior management roles in the organisation, which employs them. The results are available to view at: www.ciphr.com/inflation-rate-predictions-survey-results.

More than 600 organisations use Ciphr’s cloud-based HR, learning, payroll and recruitment software solutions globally across the public, private and non-profit sectors, with customers including Autovia, Blackpool Pleasure Beach, British Museum, Brother Europe, Bunzl UK, Cambridge Building Society, Cera Care, Claire’s Accessories UK, Early Years Alliance, Electoral Commission, Fareham College, GB News, Haygrove, HH Global, Ingeus UK, Medstrom, Met Office, Perth College, Safestyle UK, The National Gallery, The Royal Society of Medicine, and Volkswagen Group UK.

For more information, please visit www.ciphr.com.

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Media enquiries:
Emma-Louise Jones, digital PR manager at Ciphr
e: [email protected]
t: 01628 244206

David Richter, director of marketing at Ciphr
e: [email protected]
Website: www.ciphr.com
Twitter: @CiphrHRSoftware
LinkedIn: www.linkedin.com/company/ciphr

Notes:

Ciphr is a specialist provider of SaaS HR, payroll, recruitment and learning software through its HCM platform, Ciphr Connect. Ciphr’s cloud-based solutions help busy HR teams to streamline their processes across the entire employee lifecycle and spend more time working strategically.

Ciphr Connect enables seamless integration, not only with Ciphr’s own solutions but also to an ecosystem of specialist, third-party tools using its modern API technology.

Ciphr is a privately held company, headquartered in Marlow, Buckinghamshire. Over 200 employees work across the group, which includes Ciphr, Digits Industries and Payroll Business Solutions (PBS).

More than 600 organisations use Ciphr’s cloud-based HR, learning, payroll and recruitment software solutions globally across the public, private and non-profit sectors, with customers including Autovia, Blackpool Pleasure Beach, British Museum, Brother Europe, Bunzl UK, Cambridge Building Society, Cera Care, Claire’s Accessories UK, Early Years Alliance, Electoral Commission, Fareham College, GB News, Haygrove, HH Global, Ingeus UK, Medstrom, Met Office, Perth College, Safestyle UK, The National Gallery, The Royal Society of Medicine, and Volkswagen Group UK.

Ciphr spokespeople are available to provide expert media comment on a broad range of topics, including HR strategy, people management, employee experience and wellbeing, the future of work, tech trends, business and leadership, learning and development, and more.