According to google search research by Ciphr, some of the most popular brand names that people in the UK want to know how to pronounce are: Chipotle, Shein, Nike, Moët, Hermès, Porsche, L’Occitane, Adidas, Krispy Kreme, and Peugeot.
Do you know how to correctly pronounce these brands?
Notes
Ciphr conducted Google keyword research via Semrush in June 2022 for the search terms: ‘How to pronounce…’, ‘How do you pronounce…’, and ‘pronunciation…’. All figures shown relate to average monthly searches on Google over a 12-month period.
Sources for brand name pronunciations are listed below:
- Chipotle — https://twitter.com/chipotleuk/status/888009684745150465
- Shein — https://twitter.com/shein_official/status/1373017043302191105?lang=en
- Nike — https://www.theguardian.com/media/shortcuts/2014/jun/03/nike-how-to-pronounce-correctly-brand-names-audi-adidas-porsche-yvessaintlaurent
- Moët — https://www.youtube.com/watch?v=BYJGFcjvo1o
- Hermès — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
- Porsche — https://www.youtube.com/watch?v=Im2eYuGdmfY
- L’Occitane — https://www.youtube.com/watch?v=cadfqGEBZaE
- Adidas — https://www.forbes.com/sites/sap/2022/06/07/adidas-live-your-passion-for-sport-and-make-the-planet-more-sustainable/?sh=3bab3ebb390b
- Krispy Kreme — https://twitter.com/krispykremeuk/status/337203328620584960?lang=en
- Peugeot — https://m.facebook.com/peugeotme/videos/how-to-pronounce-peugeot/4917256431622346/
The top 40 list of the most-searched-for brand name pronunciations in the UK, including pronunciation tips and Google search statistics, is available to view at www.ciphr.com/most-searched-for-brand-name-pronunciations-in-the-uk-2022.