eLearning describes the method of delivering learning content via a digital channel. Also known as online learning, eLearning is typically a video of anywhere from a few minutes to an hour in duration.

eLearning costs are typically determined on a ‘per user’ basis. Courses often come with a set number of user licenses, and anything over the set number of users may be an additional charge.

For eLearning to be accessible, consider typical barriers that users might encounter during their journey, including: Language: avoid jargon and complicated phrasing Terminology should be inclusive and unoffensive Offer an adjustable playback speed Provide subtitles, transcriptions or captions for all video content Ensure text is legible and colour contrast is high Include warnings if there are flashing lights Ensure the content is available on a multitude of devices: tablets, mobile phones, laptops etc

The most successful eLearning content prompts frequent user interaction, also known as engagement. To make eLearning engaging, consider these tips: Use interactive elements like quizzes and popups throughout the course Choose qualified trainers, with the expertise and authority to deliver the training Occasionally switch up your media: video and audio are easily interchanged Invite learners to think about a specific point, or pose a question that prompts them to think deeper into a certain topic, fostering an emotional connection can encourage engagement Try to keep eLearning content concise and suitable for shorter attention spans

eLearning platforms refer to the technology used to deliver eLearning content. These are often learning management systems — sometimes also called ‘learner experience platforms’. Both eLearning platforms, as well as eLearning content, must be SCORM-compliant in order to render and display training correctly.

While few and far between, the disadvantages of eLearning can include: Technical difficulties Lack of face-to-face interaction can be challenging Learners with limited access may find it difficult to complete learning during set hours

Video format eLearning is one of the most cost-effective, reliable and engaging ways to deliver key information. Using the right trainers with expertise in their field lends credibility. Seeing an instructor deliver the training offers a personal element that might otherwise be lacking in audio or text-only formats

To select the right eLearning company, follow the below guidelines:

• Broadly set out the objectives you need to achieve to understand if they will require bespoke learning content, or if off-the-shelf eLearning content offers the right solution
• Research eLearning providers: explore trusted review sites, professional social networks like LinkedIn, and search engines to get an idea of the quality of service your potential eLearning company offers
• Request an initial meeting with shortlisted suppliers to introduce them to your organisation and the objectives you want them to help you achieve
• Request a demonstration of the product and ask colleagues to attend. Ensure key stakeholders are involved in early stages
• Collate stakeholder feedback, queries and concerns. Ask your potential eLearning company to address these
• Compare pricing, features, suitability and scalability: can your eLearning company grow with your organisation? Will they be able to provide the content you need currently, as well as your future content?
• Decide on the best fit for your organisation. Remember that the content (product) is just as important as the service level, so be sure your chosen eLearning company is a good fit culturally, and supportive of your organisational goals