Having a nice, attractive business card reflects well on your company or personal brand. Designing your business cards should be a carefully thought through process. Understanding the psychology behind the design will enable your brand to stand out and work for you.
Font choice and spacing
Depending on your industry, the mood you would like to portray on your cards will differ. If you’re a designer then you may want to create a more elegant and flowing feel to your business card. If you’re a consultant then a clear, concise and informative card may be more your goal.
Choose a font that is easy and quick to read. The spacing between letters and paragraphs of text should also be sufficient to distinguish where one set of information ends, and another starts. It’s also important to try to stick to the following rule – in usual circumstances, sans-serif fonts are used for titles/headers while serif fonts are for bodies of text.
Don’t be worried about leaving space on the card. White space on business cards is both aesthetically pleasing and it gives a sense of quality. It also highlights those areas on the card that are important, the text. Of course ‘white’ space doesn’t have to be white, it can be whatever colour you have chosen for the background of the card.
Considering how colours are interpreted is an important element when designing your business card. Existing company logo and branding will need to be kept as they are but if you introduce more colour to the design, consider the following;
- Red → danger, love, energy
- Yellow → intelligence, caution, cowardly
- Blue → peacefulness, confidence, sincerity
- Orange → creativity, innovation, thinking
- Green → money, growth, life
Including colours (as long as they fit the design) that are known to induce certain emotions, will boost your cards effectiveness. Choosing colours that match your company philosophy and beliefs will mean that the design reflects your business values. It’s important to make sure that the colours you choose for the font and background allow the text to stand out and remain easy to read, red on yellow for instance would not be a good combination.
Preparing for printing
Around the edge of the business card is what is known as the ‘bleed area’. It is best not to include any design work within 3mm of the edge of the card and keep it to the same colour as the background. Using any kind of border on your business cards is a risk as, although it may not be cut off entirely, the border will highlight any uneven cutting.
Double check all of the information on the card before printing. Make sure that all relevant details are included and accurate, and that there are no spelling or grammatical mistakes.