Research and preparation are key to maximising your chances of success during a job interview. Employers will expect you to have researched the role and their company and have spent time preparing answers to questions they might ask you, so you can show them why you're a perfect fit for them.
Being successful at interview doesn’t just happen though. It can be a daunting process. Practice (where possible) can help build confidence – in your answers as well as your body language. And it can be helpful to get tips and advice from career experts. For many people, that’s often when they turn to Google search (or AI assistants like ChatGPT, Copilot, Gemini, Perplexity and others).
Quick links:
The most-Googled job interview questions
Ciphr analysed Google data to find out more about the types of questions that people are searching for – and want answers to – when they’re preparing for job interviews.
According to the most recent figures, about 63,000 searches* relating to the term ‘interview questions’ are conducted online in the UK every month (over 756,500 in the year to December 2025). And that’s just counting the people asking questions about interview questions, such as ‘how to answer common interview questions’, ‘what questions to ask in an interview?’ and brainteasers like ‘what would you do with a brick?’.
-
The job interview question that most people want tips or guidance on answering is, interestingly, about asking more questions. That’s because the questions that candidates ask their interviewers (especially when invited to at the end of the interview) are often just as important as the ones they answer during it. Questions about what questions to ask recruiters during interviews (including what not to ask) are Googled about 17,520 times a month (accounting for around 28% of the most Googled questions about ‘interview questions’)
-
Other popular searches are for ‘common interview questions’ (about 6,720 average monthly searches), or competency-based questions focusing on specific skills and capabilities, such as handling ‘conflict’ or ‘stress’ (4,070), managing ‘difficult’ situations or people (2,570), being ‘organised’ (2,180), staying ‘motived’ (2,140), ‘leadership’ (1,130), and working in a ‘team’ (870)
-
There are also thousands of searches that begin with 'how to answer' (9,480 a month, on average) or ‘how do you’ (6,690). People typing the latter are often looking for pointers on how to approach behavioural or situational questions that probe how people approach common workplace challenges and issues. Examples of these types of questions include: ‘how do you handle stressful situations?’, ‘how do you approach change?’, ‘how do you define success?’ or ‘how would you deal with an angry customer?’. Behavioural or situational questions (based on past work experiences or hypothetical scenarios) are intentionally designed to be challenging – assessing skills and technical proficiency, culture fit and self-awareness – which can be why some people find them trickier to answer
- What are the questions to ask [an] interviewer (1,600 monthly searches)
- How to answer interview questions (1,000)
- What motivates you interview question (320)
- What is a weakness of yours interview question (320)
- What are the 7 most common interview questions and answers (260)
- How to answer tell me about yourself interview question (210)
- How can you handle stress interview question (110)
- What are behavioral [sic] questions in interviews (90)
- Where do you see yourself in 5 years interview question (90)
- How do you handle conflict interview question (90)
Similarly worded or duplicate searches about ‘interview questions’ have been removed from this top 10 list to be able to cover a wider range of results.
To see examples of the trickiest job interview questions – based on the number of people Googling for help to answer them – keep scrolling ↓↓↓
Most searched for questions reveal the trickiest job interview topics
Based on Ciphr’s research, around half (51%) of the most commonly Googled questions about job interview questions fall into two camps – either seeking practical advice on candidate questions (such as what to ask interviewers and how many questions to prepare) or about what to expect at an interview and how to answer common interview questions.
The remaining share of monthly search queries (about 49% or 31,110) gives insight into the job interview questions and topics that people appear to find more difficult to answer. Popular recurring search themes include help answering questions that assess self-awareness and behaviour, soft skills, technical proficiency and team fit.
Some of the trickiest job interview questions – based on the number of people searching for help to answer them – are those that ask about strengths or weaknesses (5,480 monthly searches), managing conflict or stress at work (4,070), problem-solving or handling difficult situations (2,570), and time management (2,180).
- Questions to ask the interviewer (17,520 monthly searches on Google)
- Questions about strengths or weaknesses (5,480)
- Questions about managing conflict or stress (4,070)
- Questions about problem-solving or handling difficult situations (2,570)
- Questions about time management and organisation (2,180)
- Informational questions about the candidate (2,170)
- Questions about motivation (2,140)
- Questions to assess company or culture fit (1,930)
- Questions about why the candidate wants the job (1,710)
- Questions about skills and competencies (1,580)
- Questions about management or leadership capabilities (1,130)
- Questions about teamwork or collaboration (870)
- Brainteasers and unusual questions (820)
- Questions about career goals questions (810)
- Questions about salary (440)
The most common interview questions – answered
As part of its study, Ciphr has answered the most frequently asked job interview questions (plus a few popular questions about what to expect during a job interview).
Here's Claire Hawes, Ciphr’s chief people and operations officer, with her expert suggestions on how to answer 11 of the most common job interview questions:
How to answer interview questions?
(People also ask: How to answer questions in an interview / How to answer interview questions confidently / How long should you spend answering an interview question)
Don’t rush to fill the silence – breathe, talk slowly, avoid waffling, and focus on ensuring you answer the questions being asked clearly and calmly. Beyond that, try and relax. Smile. Enjoy the conversation for what it is – a two-way conversation.
What questions to ask at the end of an interview?
(People also ask: What are the questions to ask interviewer / What questions to ask in an interview / What questions should you ask the interviewer / Do you have any questions for us interview question)
It’s great to go in with a list of 20 questions that you want answered during the interview and tick them off as the meeting progresses. In most instances a lot of your questions will be covered naturally. But you want to make sure you have enough questions prepared in advance, so that there are still points you can raise at the end.
Example questions could be:
What does success look like in the first 90 days?
What are the biggest challenges for the role right now?
What are the company’s main goals for the next 12 months?
Based on what we’ve discussed, do you have any concerns about my fit?
How would you describe the team culture and management style day-to-day?
These examples help show you’re focused on success criteria, outcomes, and corporate alignment.
What is a weakness of yours?
(People also ask: What is your flaw interview question / What is your weakness question in an interview / How to answer weaknesses interview question)
The thing that people trip up with on this question is trying to flip the question to be about their strengths – for example, ‘I’m a perfectionist’. Instead, pull on some true weaknesses. The key here is to communicate your self-awareness around your weaknesses and show how you actively work to manage them.
How to answer tell me about yourself interview question?
(People also ask: How do you answer interview question tell me about yourself / Can you tell us about yourself interview question / how to start tell me about yourself interview question)
The ‘tell me about yourself’ question is good way for an interviewer to gain more insight into your personality, separate from your job history. While it’s good to practice what you might want to say here, it’s best not to memorise your answer word for word, as you want it to have a natural flow. See this question as an opportunity to showcase your personality and engage with the interviewer on a more personal level. Always keep the role and the company ethos in the back of your mind when answering, though. Keep your answers succinct and remember you’re still in a professional setting, even if you are talking more freely. Answer this question well and, ideally, you’ll make a lasting impression, which could make all the difference between getting a job offer or not.
How can you handle stress?
(People also ask: How do I handle stress interview question / How do you handle stress interview question / How to handle stress questions in interview / How to handle a stressful situation interview question)
Be honest. Give clear examples about situations that cause you stress, what stress means for you, and how you manage it. But also take the opportunity to understand the realities of the expectations of the role you're interviewing for. Ensure you are setting yourself up for success, as opposed to engaging in a role that won’t be healthy for you. Stress, in general, doesn’t always need to be perceived as a negative – lots of people really thrive in high-pressure situations – and produce some of their best work. But high levels of continued stress can impact health and wellbeing. This question can be a good opportunity for you to explore how they operate as an employer when it comes to managing employee wellbeing. Remember you are interviewing them, too.
Where do you see yourself in 5 years?
(People also ask: Where do I see myself in 5 years interview question / What are my career goals interview question / What are your aspirations interview question)
Be honest but realistic. If you have ambitious goals, explain what you are doing personally to also work towards these, and ask them what development frameworks they have in place to progress their employees. Consider talking about any personal goals you have too – let them see your personality and passions.
What are your strengths?
(People also ask: What are your strengths interview question / What are your strong points interview questions / How to answer strength and weakness interview question)
This is a very typical interview question, so, again, do your prep in advance. This is a great opportunity to display your confidence. Don’t shy away from talking about the things you are great at and allow your passion for these things to shine through. Where possible provide quick evidence-based examples to support these.
How to answer time management questions in interview?
(People also ask: Can you work under pressure interview question / How do I prioritise my workload interview question / How do I stay organised interview question / How do you deal with competing priorities interview question / How do you manage your time effectively interview question)
This could be a simple ‘in-tray/out-tray’ prioritisation question or more about how you generally manage your time – both are quite common. There is no right answer when it comes to the correct method to manage your time. But there is a wrong answer: don’t say that you have no structure and don’t know how to go about prioritising your work. If this isn’t a question you are comfortable with, then do some research into finding a method that you think would work for you and look to apply it and talk about that. The things that employers will want to hear are that you are good at communicating and setting expectations when it comes to timelines, and sense checking conflicting priorities.
Why do you want this job interview question?
(People also ask: Why do I want this job interview question / Why do you want this position interview question / why do you want to work here interview question / Why this company interview question)
Consider what sparked your interest in the role in the first place and highlight those things that got you excited. This is your chance to talk about the elements in the role that you feel confident are a good fit based on your previous experience, or where you felt there was strong cultural alignment. It’s also positive to talk about aspects of the role that suit you from a working arrangements perspective – the offices being within a short commutable distance or their flexible working options, for example. Employers like to hear about the value you think you can add or can bring to the role, so have evidence-based examples to hand.
Even if you have blindly applied for the role because you ‘just need a job’, research will help you articulate why you think the role is for you.
Why should we hire you?
(People also ask: Why should we choose you interview question / How can you add value to a company interview question / What can you bring to our team interview question / What makes you stand out interview question)
Go back to the job profile and list out five elements of the role where you have the strongest match. If the job ad is split by essential and desirable requirements, try and match across both, but also pull in evidence that relates to why you are a great employee in general, a great leader, or just a great person!
Tell me about a time you overcame a major challenge at work?
(People also ask: How did you overcome a challenge interview question / How do you deal with a difficult situation interview question / How do you deal with challenges interview question / What challenges have you faced interview questions)
In competency-based interviews, you will nearly always find a question along these lines. The mistake people can make here is overcomplicating their answer. It doesn’t need to be a big, complicated problem or challenge. In fact, I’d recommend keeping it simple and easy to understand. Break down the scenario into smaller pieces, so that the story (because interviews are all about telling your story) is in an easy-to-follow format. For example: outline the scenario and why it mattered, talk about what you were responsible for or what was at stake, then focus on your contribution – the one or two things you did to overcome the challenge, and list the outcomes and impact (ideally measurable). End it with a quick takeaway about what it taught you or how you’d apply it again.
HR’s favourite interview questions
Ask anyone working in HR and recruitment and they’ll have at least one go-to question (probably more) that they love to ask at interviews.
To find out more, Ciphr polled 300 HR professionals (in 2025) about their favourite questions to ask candidates.
Based on the findings, these are some of the most popular questions that job hunters might expect to be asked in their next interview:
Ciphr's people team share their go-to interview questions
Ciphr spoke to its people team about their go-to job interview questions. Here’s some of their favourite questions to ask, with suggested answers.
Claire Hawes, chief people and operations officer
Favourite interview question: Tell me what energises you and what drains you?
It’s really insightful to understand what lights their fire and where you will experience drag or resistance.
I find this question really gives you an insight into what makes someone tick and how to get the best out of them. When a candidate talks about what energises them, you’re hearing what they genuinely enjoy and where they’ll naturally bring enthusiasm and energy.
It’s a great way to spot whether their passions line up with the role. For example, if they light up talking about collaboration and the job is highly team-focused, then for me that’s a complete win. On the flip side, if they thrive on deep, independent work and the role is all about constant interaction, it could be a red flag.
When they share what drains them, it’s also about understanding where they might need support or where friction could creep in or cause misalignment with the realities of the role. Everyone has things that sap their energy, and the best candidates will hopefully be self-aware enough to acknowledge that and explain how they manage it.
In short, I find it tells you a lot about fit, motivation, and how they’ll show up day-to-day.
Karen Lough, director of people
Favourite interview question: Tell me why you think you're perfect for this role?
This question shows whether they’ve taken the time to understand the company – its products, culture, and ambitions – and whether they can connect that insight to their own experience. Because this question can be unexpected, it tests how people think on their feet and whether they can communicate clearly under a bit of pressure too.
For me, a strong answer usually blends three things: a clear understanding of what the role really requires, specific examples of achievements that map directly to those needs, and a sense of what motivates them to want to work here. I would expect a great candidate to talk about impact instead of tasks, strengths not clichés, and demonstrate they’ve done their homework.
Gwenan West, head of people operations
Favourite interview question: Tell me a unique fact about you that will make me remember you and stand out from other candidates?
I like to use this at the end of an interview because it gives real insight into someone’s personality and helps me understand how they might fit within the team and wider company culture. Sometimes I adapt it for the start of an interview by saying, ‘I’ve read all about your career in your CV, now tell me something about you as a person’.
A strong answer is one where the candidate is open, authentic, and willing to share something interesting or unexpected about themselves. It doesn’t need to be extraordinary, what matters is how they express it. Even if they struggle to think of something, their response still reveals how self‑aware they are and how they approach challenges in the moment.
Tony Campbell, recruitment lead
Favourite interview question: Tell me what could be your biggest challenge in this role?
What does it reveal?
— An insight into their understanding of the role and responsibilities
— A measure of their honesty and character, because there will always be a challenge
— How comfortable are they in discussing weaknesses? A strong answer demonstrates a healthy growth mindset
How best to answer:
Honestly. Opportunities to learn and grow from the start keep you engaged long-term and show employers how they can support you early on.
Turn the challenge into an opportunity by showing a willingness to learn. Explain the issue, provide a solution to succeed and identify resources you could draw on. Discuss with an interviewer how the employer could support you, what does their training and development strategy look like? This may give you a clue to the company culture.
Zoe Bloomfield, learning & development business partner
Favourite interview question: What value could you bring to the role?
This question reveals a candidate’s understanding of how the role adds value to the business and their overall objectives. It demonstrates an awareness of ROI and whether they have an operational, tactical, or strategic mindset. It’ll also reveal how much research and preparation they've done for the interview.
When answering you want to highlight skills and qualities that are most relevant to the role (based on the job description and job advertisement). Focus your attention on what they are looking for, rather than other less relevant skills.
Make sure you tailor your answer to suit the type of team and business you're applying to work within. For example, if it's an HR advisor role at a small or mid-sized technology company, you might want to highlight your ability to work in an agile way, adapting to rapidly changing business objectives. Or you might want to talk about how you build and maintain relationships across the business, with examples, as it demonstrates how you work collaboratively.
Jessica Scully, people partner
Favourite interview question: What motivates you to perform well in your role?
I like to ask about motivation as it gives a good indication into a candidate’s drivers and values. It helps assess cultural fit, engagement potential, and whether their motivations align with the role and the organisation. It can also give insight into how they sustain performance and what conditions help them thrive.
Tips on how to answer: Be authentic and truthful with your answer but also link your motivation to real experiences and outcomes as that helps the interviewer get to know you. For example, you might say you’re motivated by opportunities to learn and then share a time you proactively developed a new skill that improved team results. Or, if recognition drives you, explain how feedback helped you excel in a previous role. The key is to connect your motivation to behaviours and achievements that demonstrate value to the employer."
Notes
Ciphr analysed Google search data using Semrush on 12 January 2026.
Figures quoted only include question-based keyword results (for the search term ‘interview questions’) with 20 or more average searches per month over the past 12 months (to December 2025). The true average number of searches around this topic (and for specific questions that may not include the term ‘interview questions’) will be far higher.
Search results excluded: any keywords with 10 average monthly searches; all results unrelated to job interviews, such as university, passport or visa interviews; all results that mention specific employers, industries, groups of workers, or types of jobs, such as the NHS, McDonalds, teaching, nurses, admin or finance.
Survey sample: Ciphr commissioned OnePoll to conduct an independent survey of 300 HR decision-makers (employed at UK organisations). The survey ran between 22-28 July 2025.
Respondents were asked:
– When hiring a new employee from outside your organisation, what’s your favourite interview question to ask them and why? (If you’re not currently responsible for external recruitment, please think about when you last led a job interview.)
The results (based on free text responses from 158 respondents) were used to compile HR’s favourite interview questions.
