What are the benefits of eLearning gamification?

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Games aren’t just for fun – the techniques they use to keep us playing could make a major positive difference to your employees’ engagement with learning. Here’s how eLearning gamification could support your digital learning strategy

Games are popular because they are fun, spark competition, and reward our successes – just look at the surging popularity of daily word game Wordle. But eLearning at work isn’t quite as popular, and can be seen as a chore. Gamifying your eLearning content – or ‘gamification’ – could be the secret to engaging employees with activities, and encouraging them to learn new skills and ideas, more quickly.

Read on to discover the theory behind gamification, and the benefits of using gamified learning techniques for both employees and employers.

What is gamification in eLearning?

Gamification, in the context of eLearning, is when you use game mechanics in non-gaming environments. Tools such as rewards, levels, leaderboards, missions and progress bars are examples of game mechanics that can encourage people to behave in certain ways and can have a positive effect on them.

Gamification is a fun way of learning and among one of the most effective ways of teaching new skills and improving particular behaviours. It’s also known to increase both workplace engagement and employee productivity. A learner can acquire new skills in a safe environment, at their own pace.

Not only that, but gamification can also help someone engage with certain motivations. Achieving rewards and getting to the top of the leaderboard are extrinsic motivators (you get an external reward), while knowing we’ve mastered a skill and getting that sense of satisfaction when completing a task is an intrinsic motivator (you feel an internal reward).

Related: Seven meaningful benefits of eLearning for employees >

Benefits of eLearning gamification

Benefits of eLearning gamification

There are many benefits of using gamification in eLearning platforms or learning management system (LMS) – for both employees and employers. We’ll outline some of those here – such as why someone may be more motivated to learn and how they develop skills. We’ll also find out how this approach will help an organisation by improving engagement, recognition, and skills.

Learn more: How gamified learning platforms support your quest for continuous development >

Gamification benefits for employees

Applying gamified techniques to your learning activities brings multiple benefits to help employees learn more effectively.

  • It makes learning visible: gamification solves the problem of a lack of clarity in a learning journey by making progress visible, using items such as progress bars, an overview of learning content, points earned or being able to set goals (eg completing a set number of activities daily). Employees can check what they’ve done and what they’ve got left to do
  • Helps cognitive development: a 2013 study by Blumberg & Fisch stated games can improve a learner’s processing and information retaining abilities if they encourage problem solving and critical thinking. With virtual learning, this can include the cognitive benefits of video games – such as faster, more accurate, attention allocation
  • Increases motivation: according to one 2006 study, there are three elements that make video game players want to try again: achievement (showing mastery), immersion (discover and creating experiences), and social factors (team building). These can motivate students when learning, leading to pushing for progress
  • Feedback is instant: students can adopt the required measures to boost performance if they know how they’re doing compared with their learning goals. Having a feedback system can build momentum in learning, because we like knowing how well we’re doing in a task
  • Use real-world applications: by learning while working, an employee can apply their skills to scenarios – an effective way of cementing new knowledge and information. Gamification allows a learner to experience the rewards or consequences of their choices in a game, with little to no ‘real-world’ repercussions
  • It’s fun: gamifying learning can make content entertaining and educational. Rewards can be motivating and, because of the interactivity, makes learning both exciting and informative

Related: explore our A-Z of eLearning terminology >

Benefits of gamification in the workplace — for employers

Gamified eLearning can benefit your organisation as much as it benefits learners. These are just some ways that gamification can help to boost performance.

  • Increased employee engagement: using gamification principles will encourage employees to prioritise productivity and collaboration. It’s been reported that engaged employees are about 87% less likely to leave your business, try 57% harder and perform 20% better – which will lead to a well-organised, profitable organisation
  • Develop certain skills: gamification can help your business to focus on developing or improving specific skills – which could be negotiation, communication, leadership or stress management, for example
  • Employee recognition: people like to be recognised for their efforts and completed tasks. This can be difficult to layer on to traditional corporate training, but it’s an inherent part of gamified learning

But what do people who have used gamification for employee training think? Ciphr’s director of talent Bradley Burgoyne has first-hand experience of how gamification of training in our systems can work for employers – especially with those courses employees need to take regularly.

 

“Gamifying keeps the audience engaged,” he says. “It gives us the mechanism to make the content engaging and fun, which boosts momentum. Gamified elements don’t engage every learner, but the majority appreciate that element of healthy competition.”

 

Burgoyne adds: “Gamification can make a topic that could be perceived ‘dry’ into a fun and engaging activity. As a result, people are more likely to complete the training, and have a more enjoyable experience. Those who put more into it also got more reward and recognition – both in terms of points and badges, and in terms of longer-term career development.”

Related: Realising your ‘people potential’ through skills gap analysis >

Eager to explore gamification in learning?

If gamification of your workplace training seems like it would be a good fit for your employees and your business, Ciphr may have the solution that’s right for you. Request a demonstration to experience how gamifying your training will boost your business, or download our brochure to learn more.

This article was first published on Digits.co.uk – a Ciphr Company.