HR software provider Ciphr (pronounced Sy-fuh) analysed 5,820,400 Google search queries to discover the most commonly searched for brand name pronunciations in the UK.
Hover over the brand names in the interactive chart below for more details or scroll down for a list of the full results. A quiz based on the top 10 most searched for brand name pronunciations is available at https://www.ciphr.com/brand-name-pronunciation-quiz/.
| wdt_ID | Most searched for brand name pronunciations | How to pronounce | Average monthly searches on Google | Times listened to on Forvo |
|---|---|---|---|---|
| 1 | Chipotle | Chip-oat-lay | 2,990 | 130,000 |
| 2 | Shein | She-in | 2,770 | 0 |
| 3 | Nike | Ni-key | 2,390 | 274,000 |
| 4 | Moët | Mo-wet | 2,290 | 39,100 |
| 5 | Hermès | Er-mez | 1,850 | 58,000 |
| 6 | Porsche | Por-shuh | 1,530 | 742,000 |
| 7 | L'Occitane | Lox-ee-tan | 1,520 | 312,000 |
| 8 | Adidas | Ah-dih-dahs | 1,440 | 219,000 |
| 9 | Krispy Kreme | Krisp-ee cream | 1,130 | 10,000 |
| 10 | Peugeot | Puh-jo | 1,070 | 1,600,000 |
| 11 | Freixenet | Fresh-eh-net | 1,060 | 83,000 |
| 12 | Goo-guhl | 1,050 | 1,400,000 | |
| 13 | Moschino | Mos-key-no | 1,010 | 83,000 |
| 14 | Napapijri | Na-pa-peeh-ree | 920 | 90,000 |
| 15 | NICCE | Nee-chee | 910 | 0 |
| 16 | Huawei | Wah-way | 880 | 167,000 |
| 17 | Givenchy | Zjee-von-shee | 810 | 192,000 |
| 18 | Hyundai | High-unn-digh | 740 | 248,000 |
| 19 | IKEA | Ee-kay-uh | 740 | 484,000 |
| 20 | LOEWE | Loh-wev-eh | 720 | 64,000 |
| 21 | Primark | Pr-eye-mark | 720 | 19,000 |
| 22 | JACQUEMUS | Zhak-moose | 700 | 73,000 |
| 23 | Laphroaig | La-froyg | 700 | 87,000 |
| 24 | Nutella | New-tell-uh | 690 | 70,000 |
| 25 | VEJA | Vey-ja | 690 | 53,000 |
| 26 | Old Mout Cider | Ohld moot sy-duh | 660 | 0 |
| 27 | Ralph Lauren | Ralf Lor-uhn | 660 | 143,000 |
| 28 | Pret A Manger | Pret-ah-mahn-zhay | 610 | 20,000 |
| 29 | MAOAM | Ma-oh-am | 600 | 7,900 |
| 30 | Versace | Ver-sah-cheh | 600 | 186,000 |
| 31 | Bvlgari | Bull-gur-ee | 580 | 76,000 |
| 32 | Ellesse | El-es | 580 | 88,000 |
| 33 | Louboutin | Loo-boo-tan | 540 | 20,000 |
| 34 | TAG Heuer | Tag hoy-er | 540 | 43,000 |
| 35 | Škoda | Shko-dah | 510 | 67,000 |
| 36 | Pfizer | F-eye-zer | 500 | 275,000 |
| 37 | Havaianas | Ah-vai-yah-nas | 490 | 34,000 |
| 38 | Xiaomi | Shao-mee | 470 | 98,000 |
| 39 | CeX | Sex | 460 | 0 |
| 40 | Aldi | Al-di | 450 | 22,000 |
| 41 | ||||
| Most searched for brand name pronunciations | How to pronounce | Average monthly searches on Google | Times listened to on Forvo |
Ciphr conducted Google keyword research via Semrush in June 2022 for the search terms: ‘How to pronounce…’, ‘How do you pronounce…’, and ‘pronunciation…’. All figures shown relate to average monthly searches on Google over a 12-month period. The data shown from the pronunciation dictionary Forvo.com are total listen counts.
Sources for brand name pronunciations are listed below: