Top 40 most searched for brand name pronunciations in the UK

HR software provider Ciphr (pronounced Sy-fuh) analysed 5,820,400 Google search queries to discover the most commonly searched for brand name pronunciations in the UK.

Hover over the brand names in the interactive chart below for more details or scroll down for a list of the full results. A quiz based on the top 10 most searched for brand name pronunciations is available at https://www.ciphr.com/brand-name-pronunciation-quiz/.

wdt_ID Most searched for brand name pronunciations How to pronounce Average monthly searches on Google Times listened to on Forvo
1 Chipotle Chip-oat-lay 2,990 130,000
2 Shein She-in 2,770 0
3 Nike Ni-key 2,390 274,000
4 Moët Mo-wet 2,290 39,100
5 Hermès Er-mez 1,850 58,000
6 Porsche Por-shuh 1,530 742,000
7 L'Occitane Lox-ee-tan 1,520 312,000
8 Adidas Ah-dih-dahs 1,440 219,000
9 Krispy Kreme Krisp-ee cream 1,130 10,000
10 Peugeot Puh-jo 1,070 1,600,000
11 Freixenet Fresh-eh-net 1,060 83,000
12 Google Goo-guhl 1,050 1,400,000
13 Moschino Mos-key-no 1,010 83,000
14 Napapijri Na-pa-peeh-ree 920 90,000
15 NICCE  Nee-chee  910 0
16 Huawei Wah-way 880 167,000
17 Givenchy Zjee-von-shee 810 192,000
18 Hyundai High-unn-digh 740 248,000
19 IKEA Ee-kay-uh 740 484,000
20 LOEWE Loh-wev-eh 720 64,000
21 Primark Pr-eye-mark 720 19,000
22 JACQUEMUS Zhak-moose 700 73,000
23 Laphroaig La-froyg 700 87,000
24 Nutella New-tell-uh 690 70,000
25 VEJA Vey-ja 690 53,000
26 Old Mout Cider Ohld moot sy-duh 660 0
27 Ralph Lauren Ralf Lor-uhn 660 143,000
28 Pret A Manger Pret-ah-mahn-zhay 610 20,000
29 MAOAM Ma-oh-am 600 7,900
30 Versace Ver-sah-cheh 600 186,000
31 Bvlgari Bull-gur-ee 580 76,000
32 Ellesse El-es 580 88,000
33 Louboutin Loo-boo-tan 540 20,000
34 TAG Heuer Tag hoy-er 540 43,000
35 Škoda  Shko-dah 510 67,000
36 Pfizer F-eye-zer 500 275,000
37 Havaianas Ah-vai-yah-nas 490 34,000
38 Xiaomi  Shao-mee 470 98,000
39 CeX Sex 460 0
40 Aldi Al-di 450 22,000
41
Most searched for brand name pronunciations How to pronounce Average monthly searches on Google Times listened to on Forvo

Notes

Ciphr conducted Google keyword research via Semrush in June 2022 for the search terms: ‘How to pronounce…’, ‘How do you pronounce…’, and ‘pronunciation…’. All figures shown relate to average monthly searches on Google over a 12-month period. The data shown from the pronunciation dictionary Forvo.com are total listen counts.

Sources for brand name pronunciations are listed below:

  • Chipotle — https://twitter.com/chipotleuk/status/888009684745150465
  • Shein — https://twitter.com/shein_official/status/1373017043302191105?lang=en
  • Nike — https://www.theguardian.com/media/shortcuts/2014/jun/03/nike-how-to-pronounce-correctly-brand-names-audi-adidas-porsche-yvessaintlaurent
  • Moët — https://www.youtube.com/watch?v=BYJGFcjvo1o
  • Hermès — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • Porsche — https://www.youtube.com/watch?v=Im2eYuGdmfY
  • L’Occitane — https://www.youtube.com/watch?v=cadfqGEBZaE
  • Adidas — https://www.forbes.com/sites/sap/2022/06/07/adidas-live-your-passion-for-sport-and-make-the-planet-more-sustainable/?sh=3bab3ebb390b
  • Krispy Kreme — https://twitter.com/krispykremeuk/status/337203328620584960?lang=en
  • Peugeot — https://m.facebook.com/peugeotme/videos/how-to-pronounce-peugeot/4917256431622346/
  • Freixenet — https://www.freixenetusa.com/about
  • Google — https://www.youtube.com/c/GoogleUK
  • Moschino — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • Napapijri — https://www.napapijri.co.uk/blog/product-guides/unravelling-the-history-of-napapijri.html
  • NICCE — https://www.linkedin.com/pulse/nicce-standalone-store-opens-louisa-o-connor/
  • Huawei — https://www.businesswire.com/news/home/20181109005041/en/It%E2%80%99s-Pronounced-Wah-way-%E2%80%93-the-World%E2%80%99s-Second-Largest-Smartphone-Brand-Reveals-Stats-on-Ireland%E2%80%99s-Most-Mispronounced-Words.
  • Givenchy — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • Hyundai — https://www.bbc.co.uk/news/blogs-magazine-monitor-25813198
  • IKEA — https://www.msn.com/en-sg/lifestyle/other/ikea-confirms-ikea-is-pronounced-ee-kay-uh/ar-AAPEahM?r=1
  • LOEWE — https://www.youtube.com/watch?app=desktop&v=nOL4fD3kUdg
  • Primark — https://www.help.primark.com/hc/en-us/articles/115001215049-How-do-you-pronounce-Primark-
  • JACQUEMUS — https://www.nylon.com/fashion/fashion-designer-pronunciation-guide
  • Laphroaig — https://www.youtube.com/watch?v=LanWn7DvSlU
  • Nutella — https://www.thesun.co.uk/fabulous/food/13962648/nutella-say-name-wrong-pronounce/
  • VEJA — https://www.cosmopolitan.com/uk/fashion/style/a35707366/veja-trainers
  • Old Mout Cider — https://twitter.com/oldmoutcideruk/status/946170167138181120?lang=en
  • Ralph Lauren — https://www.allure.com/gallery/most-frequently-mispronounced-fashion-and-beauty-words
  • Pret A Manger — https://www.businessinsider.com/how-to-pronounce-pret-a-manger-2013-3?r=US&IR=T
  • MAOAM — https://www.youtube.com/watch?v=X0kvteYckxE
  • Versace — https://www.nylon.com/fashion/fashion-designer-pronunciation-guide
  • Bvlgari — https://www.harpersbazaar.com/uk/beauty/a20101033/how-to-pronounce-beauty-brand-names/
  • Ellesse — https://www.youtube.com/watch?v=cU15vFGSnAA
  • Louboutin — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • TAG Heuer — https://magazine.tagheuer.com/en/2020/10/13/everything-about-tag-heuer/
  • Škoda — https://www.autoweek.com/news/a2123026/nothing-pity-skoda-museum-triumphs-czech-brand/
  • Pfizer — https://www.hitc.com/en-gb/2020/11/09/pfizer-pronunciation-explained-company-claims-vaccine-is-90-effective/
  • Havaianas — https://www.smh.com.au/business/small-business/empire-of-the-sun-havaianas-march-to-the-top-20121217-2bia8.html
  • Xiaomi — https://www.macworld.com/article/671588/how-do-i-pronounce.html
  • CeX — https://www.youtube.com/watch?v=Kgq65GGSb_8
  • Aldi — https://www.mirror.co.uk/news/weird-news/aldi-insider-sets-record-straight-24683452
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