Top 40 most searched for brand name pronunciations in the UK

HR software provider Ciphr (pronounced Sy-fuh) analysed 5,820,400 Google search queries to discover the most commonly searched for brand name pronunciations in the UK.

Hover over the brand names in the interactive chart below for more details or scroll down for a list of the full results. A quiz based on the top 10 most searched for brand name pronunciations is available at www.ciphr.com/brand-name-pronunciation-quiz.

wdt_ID Most searched for brand name pronunciations How to pronounce Average monthly searches on Google Times listened to on Forvo
1 Chipotle Chip-oat-lay 2,990 130,000
2 Shein She-in 2,770 0
3 Nike Ni-key 2,390 274,000
4 Moët Mo-wet 2,290 39,100
5 Hermès Er-mez 1,850 58,000
6 Porsche Por-shuh 1,530 742,000
7 L'Occitane Lox-ee-tan 1,520 312,000
8 Adidas Ah-dih-dahs 1,440 219,000
9 Krispy Kreme Krisp-ee cream 1,130 10,000
10 Peugeot Puh-jo 1,070 1,600,000
Most searched for brand name pronunciations How to pronounce Average monthly searches on Google Times listened to on Forvo

Notes

Ciphr conducted Google keyword research via Semrush in June 2022 for the search terms: ‘How to pronounce…’, ‘How do you pronounce…’, and ‘pronunciation…’. All figures shown relate to average monthly searches on Google over a 12-month period. The data shown from the pronunciation dictionary Forvo.com are total listen counts.

Sources for brand name pronunciations are listed below:

  • Chipotle — https://twitter.com/chipotleuk/status/888009684745150465
  • Shein — https://twitter.com/shein_official/status/1373017043302191105?lang=en
  • Nike — https://www.theguardian.com/media/shortcuts/2014/jun/03/nike-how-to-pronounce-correctly-brand-names-audi-adidas-porsche-yvessaintlaurent
  • Moët — https://www.youtube.com/watch?v=BYJGFcjvo1o
  • Hermès — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • Porsche — https://www.youtube.com/watch?v=Im2eYuGdmfY
  • L’Occitane — https://www.youtube.com/watch?v=cadfqGEBZaE
  • Adidas — https://www.forbes.com/sites/sap/2022/06/07/adidas-live-your-passion-for-sport-and-make-the-planet-more-sustainable/?sh=3bab3ebb390b
  • Krispy Kreme — https://twitter.com/krispykremeuk/status/337203328620584960?lang=en
  • Peugeot — https://m.facebook.com/peugeotme/videos/how-to-pronounce-peugeot/4917256431622346/
  • Freixenet — https://www.freixenetusa.com/about
  • Google — https://www.youtube.com/c/GoogleUK
  • Moschino — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • Napapijri — https://www.napapijri.co.uk/blog/product-guides/unravelling-the-history-of-napapijri.html
  • NICCE — https://www.linkedin.com/pulse/nicce-standalone-store-opens-louisa-o-connor/
  • Huawei — https://www.businesswire.com/news/home/20181109005041/en/It%E2%80%99s-Pronounced-Wah-way-%E2%80%93-the-World%E2%80%99s-Second-Largest-Smartphone-Brand-Reveals-Stats-on-Ireland%E2%80%99s-Most-Mispronounced-Words.
  • Givenchy — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • Hyundai — https://www.bbc.co.uk/news/blogs-magazine-monitor-25813198
  • IKEA — https://www.msn.com/en-sg/lifestyle/other/ikea-confirms-ikea-is-pronounced-ee-kay-uh/ar-AAPEahM?r=1
  • LOEWE — https://www.youtube.com/watch?app=desktop&v=nOL4fD3kUdg
  • Primark — https://www.help.primark.com/hc/en-us/articles/115001215049-How-do-you-pronounce-Primark-
  • JACQUEMUS — https://www.nylon.com/fashion/fashion-designer-pronunciation-guide
  • Laphroaig — https://www.youtube.com/watch?v=LanWn7DvSlU
  • Nutella — https://www.thesun.co.uk/fabulous/food/13962648/nutella-say-name-wrong-pronounce/
  • VEJA — https://www.cosmopolitan.com/uk/fashion/style/a35707366/veja-trainers
  • Old Mout Cider — https://twitter.com/oldmoutcideruk/status/946170167138181120?lang=en
  • Ralph Lauren — https://www.allure.com/gallery/most-frequently-mispronounced-fashion-and-beauty-words
  • Pret A Manger — https://www.businessinsider.com/how-to-pronounce-pret-a-manger-2013-3?r=US&IR=T
  • MAOAM — https://www.youtube.com/watch?v=X0kvteYckxE
  • Versace — https://www.nylon.com/fashion/fashion-designer-pronunciation-guide
  • Bvlgari — https://www.harpersbazaar.com/uk/beauty/a20101033/how-to-pronounce-beauty-brand-names/
  • Ellesse — https://www.youtube.com/watch?v=cU15vFGSnAA
  • Louboutin — https://www.harpersbazaar.com/uk/fashion/fashion-news/a7940/how-to-pronounce-moschino-miu-miu-and-more-designer-names/
  • TAG Heuer — https://magazine.tagheuer.com/en/2020/10/13/everything-about-tag-heuer/
  • Škoda — https://www.autoweek.com/news/a2123026/nothing-pity-skoda-museum-triumphs-czech-brand/
  • Pfizer — https://www.hitc.com/en-gb/2020/11/09/pfizer-pronunciation-explained-company-claims-vaccine-is-90-effective/
  • Havaianas — https://www.smh.com.au/business/small-business/empire-of-the-sun-havaianas-march-to-the-top-20121217-2bia8.html
  • Xiaomi — https://www.macworld.com/article/671588/how-do-i-pronounce.html
  • CeX — https://www.youtube.com/watch?v=Kgq65GGSb_8
  • Aldi — https://www.mirror.co.uk/news/weird-news/aldi-insider-sets-record-straight-24683452
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