Don’t Ignore Your Company Culture
4 August 2015

Don't Ignore Your Company Culture


Barry Chignell

Barry Chignell

Barry Chignell worked in Ciphr's marketing team from 2012-2020.


Strategy culture and values


company cultureIn the challenging business world today, company culture can often be a make or break for a brands success. In many ways, a company is defined by its internal philosophy: the way it’s organised and the people that represent the overall company mission.
While company leaders might be at the heart of an organisation, the employees are the heartbeat and the lifeblood that keeps it pumping. That’s why it’s important to ensure a company is effectively engaging with its employees and partaking in productive interactions with peers and leaders.

Ultimately, the employer brand depends on the employee’s understanding of what it is and their positive promotion of its message.

Statistics say that 68% of employees feel their company is not a culture in which they have a sense of purpose or a significant impact. This reinforces the importance of a relevant and inspiring company culture in order for a business to truly thrive.
Employees need to feel as if they are significant and involved in the progress of the company. In order to bridge the gap between management and employees, try leaving behind the traditional ways of closed doors and secret meetings and create a more open and engaging environment.

To have the most effective team and the best representation of a company’s vision, it’s also important to create a cohesive environment that provides employees with positive influences to support their learning and contribution to the brand. This encourages a company culture where employee “training” becomes “teaching,” and employee engagement thrives.

Recent research also suggests temployee engagmenthat high levels of employee engagement is directly associated with higher profits.
With employees regularly interacting with the public as brand advocates and promoting the company message and mission, they offer an authentic face to the organisation.
Engaged employees understand and feel connected to the employer brand, and they can improve the performance and the reputation of the organisation.

In an increasingly competitive business world, one of the most important steps a company can take is to create a strong and identifiable brand that employees can connect with and authentically promote.

It’s vital to have an effective strategy for creating an environment with strong employer branding. It requires a clearly defined vision, effective and open communication to inspire and attract highly engaged employees.

Growing and retaining a talented workforce is vital to enforce your brand and encourage loyalty. Think of companies like Apple or Google. Both companies offer their employees a clear and immersive sense of their brand message in the workplace. Their employees popularly believe in the company mission, and ultimately love working for them.
This engagement and loyalty is one of the most advantageous tools that these companies have, and no doubt contributes greatly to their continually growing success.

Similarly, an employee greatly benefits from an engaging company culture, and ultimately a more successful company. There are the obvious advantages, such as increased job security and higher wages.
When a company does well, advancement and pay increases are more likely to occur. But there are also the benefits of increased happiness and better health from these less stressful environments.
Due to the time and effort people put into the companies they work for, there also comes a sense of accomplishment and personal satisfaction.

employee happinessWhen employees feel as if they’re connected and have made a significant contribution to the company they work for, they’re much more likely to feel a sense of purpose and personal satisfaction.

No matter the current state of your company culture, there’s always a challenge to be a more cohesive, nurturing, and inspiring workplace. Ensuring communication is transparent and effective is vital.
An engaged workforce begins with encouragement, inspiring purpose and offering advancement. A strong cohesive team environment is vital if company culture is to thrive in the future. A successful company depends on the support and contribution of its employees.

The employer brand and a thriving company culture is also necessary for the advancement of the company mission. With the benefits tied directly to a company’s success, and the advantages a better workplace provides for the employees themselves, there is no better time to enforce a strategy for greater employee engagement.