Do You Know Your Employee’s Personal Motivations?
7 August 2014

Do You Know Your Employee's Personal Motivations?



56 Degrees


Employee engagement Leadership and management


Do You Know Your Employee’s Personal Motivations? Taking the time and effort to learn and understand what motivates your employees can have dramatic results.

Everyone has their triggers

Do You Know Your Employees Personal MotivationsEveryone’s an individual; we do things for our own reasons and have our own personal goals and aspirations.
As such, when trying to motivate or incentivise a department, team or entire organisation, it’s much more effective to use a strategy that appeals to everyone on an individual basis, rather than a blanket reward that may only be attractive to a few employees.

One example of why generic incentives can be less effective is offering an additional day of annual leave. If you run a holiday scheme whereby some employees have more annual leave than others, then the incentive is may be less appealing to part of your workforce.
Offering something tangible and directly beneficial to an individual makes a reward that bit more exciting and personal.

If you want to get the best from each and every employee, then you need to know what drives them. Once a brand understands what motivates employees to give that little bit extra, it can start to really utilise initiatives to get the most from the skills, creativity and expertise of its employees.

But what if you physically haven’t got the time to speak with every employee? How can you gather the data you need in order to start appealing to individual’s triggers?

One way is to create an employee survey that is aimed at finding out what inspires and motivates your workforce. This is the strategy that Deloitte Ireland employed with great results. By asking employees to complete a survey, there’s no loss of data through translation and the time required to complete the campaign is minimised.

Rewards are just part of it

It’s not just rewards and incentives that motivate employees, there are a number of things that managers and leaders can do that naturally encourage engagement and boost morale. These include:


It’s not just about getting things done though

Understanding individual employee motivations not only enables your business to benefit from increased drive and productivity, but also an enhanced employer brand. In the ever-increasingly competitive world of talent attraction, employer branding is an important weapon when trying to encourage top applicants to your business.

Many applicants are now paying particular attention to whether or not a potential employer offers flexible/remote working, what benefits are provided and employee reviews on sites such as GlassDoor.
These are all areas that your business must excel in if you’re to have successful recruitment campaigns.