Social media’s one of the most popular ways that employers search for and validate new job candidates. Your profile pages offer employers a glimpse into the kind of person you are, beyond what they would normally find from the confines of a resume and cover letter.This makes it an appealing platform for companies who want to better understand the kind of people they’re hiring.
Your social media presence often depicts much of your personality, as well as your interests and skills. Your online presence on these social networking platforms forms a large part of your personal brand.
That’s why it’s so important to think about and optimise your personal branding techniques and content, especially during any periods when a job search is one of your priorities.
Social media in the recruitment process
According to research, 92% of companies are using social media as part of their talent strategy, with three out of four hiring managers checking out a candidate’s social media profiles.
67% react negatively to posts of a sexual nature, and 78% disapprove of references to illegal drugs.
These statistics show the necessity for refining your personal representation on social media platforms, not just professional channels like LinkedIn, but also other popular social websites and apps, like Facebook, Twitter, Instagram, YouTube, and Pinterest.
Recent research also showed that 1 in 3 employers report rejecting candidates based on of something they found on social media. This illustrates how important it is to be aware of the content you share and have publicly displayed (even historical updates).
A huge amount of job seekers are active on social media platforms on a daily basis, utilising the networking opportunities and engaging with potential employers.
Social media user numbers are bustling with qualified candidates, and employers are noticing the benefit social media provides not just when engaging with active job seekers, but also passive talent too.
With the amount of information resources to be found online, hiring managers are using more than just the popular social media sites. 51% report using search engines to research their job candidates, when was the last time you ran a Google search on your name?.
CareerBuilder.com has conducted several surveys about the rise of this activity, one asked thousands of hiring managers and other human resource professionals recently how and why they use social media in their hiring process.
The results showed that 37% of employers use social networking as a screening process for potential candidates. This indicates that more than a third of companies use social media not only as a hiring platform, but also as a means to evaluate your character and discover your personality, and they’re likely making a decision on your merit based on the information they discover, before they’ve even met you in person.
The survey also revealed that nearly a third of hiring managers found positive information online that convinced them to offer a certain candidate a position.
In many cases, an employer can get a good feel for a person from the things they post on their profiles and social media streams.
When you portray a professional and positive image, you’re more likely to make a great impression with potential recruiters. Use a professional and clean profile image, so employers get a good first impression.
Having good references and relevant posts from other people on your page also helps to support a well-rounded image. Looking connected to the career world you want to join will reinforce your brand when employers come searching.
How to clean up your personal brand
To start cleaning up your social media profiles, look for all the inappropriate updates or media and remove them. You should also try to trim down all of the random, unnecessary shares that may distract from the professional message you’d like to portray.
More than ever, it’s vital that you ensure your online presence is professional, positive and appealing to potential employers, especially during your job search.
The kind of information you choose to provide about yourself on career building sites, like LinkedIn or Monster, including your job background, expertise, and accomplishments, are important to establishing a professional profile.
Though, these are not the only sites you should be concerned with during your job search. When employers are perusing through social media channels, they will be looking at all your social media profiles on sites like Facebook, Twitter, and Google+ to understand your complete image.
If your profile shows that you’re creative, competent and have excellent communication skills, you’ll likely make a great impression with employers who’ll be viewing your profile.
You should also focus on more than just hiding certain elements or refraining from posting inappropriate content, though these are all important things to do as well.
What it means to create a personal brand that employers will find appealing, is to represent your brand in the most appropriate and positive light, depending on the criteria of the company culture and candidate requirements. Build strong networks of similar businesses and post relevant information and links to promote your work or experience outside the workplace.
Join Groups on LinkedIn with the companies you would love to work for, make your presence known and earn extra attention by sharing relevant posts with other groups members.
Be careful not to overextend your eagerness to work for your targeted brands, however. It could work against you when you go beyond the boundaries of professional interaction and venture too close to badgering.
Social media is at the precipice of new heights in technology and communication, shifting our traditionally private lives into the limelight and accessible (to a certain extent) by many individuals and businesses.
Whether on blogs, by commenting, shared photos and videos, on professional sites and personal sites alike, we’re creating our personal brand through our interactions through these channels.
We’re also connecting to even more people and more organisations than ever before through these social networks, creating the opportunity for greater and more productive human interaction. Employers take advantage of the information they can find by searching online and checking your social media profiles.
Make sure those searches yield positive results regarding your personal brand by cleaning up and building compelling profiles, connecting with others in the industry, joining groups and linking relevant information to your sites.
Take advantage of the opportunity and make sure you do everything you can on social media to shape your image in the most beneficial way. In short, your personal branding through social media should represent who you are in your career and where you would like to be, your strengths and passions, and the things that make you unique and perfect for the job.