Why social media is good for you, your employees and your business

By | 2018-02-14T17:26:04+00:00 July 26th, 2017|Categories: Advice|Tags: |

Are you convinced by social media as a tool for your brand? Do you let employees use social media in the office? Is social media part of your recruitment, sales or even support strategy?

It should be, here’s a few stats to illustrate why:

– 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others

– In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014

– Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter 

– 70% of customer brand perception is determined by experience with people

– Leads developed through employee social marketing convert 7x more frequently than other leads

– Answering a social media complaint increases customer advocacy by as much as 25%

– 77% of people say that valuing their time is the most important thing a company can do to provide them with good service

– 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others

– 80% of leads sourced through social media for b2b marketers come from LinkedIn

– 99% expect a response when mentioning a brand on social media and are disappointed when they don’t get one

– 7% of people follow at least 1 brand on social media

– 56% of the above have unfollowed a brand for posting boring ‘salesy’ content

– 75% of employees in the UK agree that social media is a valuable tool for managing brand reputation

– Employees are constantly ranked as a top trusted source on various aspects of the business. Compared to other sources–such as the CEO, Senior Execs, academics, and even media spokespersons 

– 75% of job seekers consider an employer’s brand before ever applying to a job

– 57% of Glassdoor visitors were employed either full-time or part-time

– 69% would not take a job with a company that had a bad reputation, even if they were unemployed

– 45% of job seekers search for jobs daily on their mobile device

– Almost 75% of employees say their employers don’t promote their employment brand on social media

– 84% of employees would consider quitting their job to take an offer from a company with a great reputation

– 54% of job seekers read company reviews from employees on their mobiles, while 52%  research salary information

– 56% of employers admit that online profiles influence hiring decisions

– Two thirds (65%) of Brits believe companies turn down job applicants based on their social media profiles

– Content shared by employees receive eight times more engagement than content shared by brands

– On average, employees have 10 times as many connections on social media as your brand

– 65% of Twitter users have shown something on Twitter to a friend

– Only 17% of small businesses use LinkedIn

– 50% of Instagrammers follow a business


  • Instagram
  • The Typeface Group
  • Axxon
  • Supareal
  • The Drum
  • Hootsuit
  • Postbeyond
  • Glassdoor
  • Onrec.com
  • Social Chorus
  • Neal Shaffer & PeopleLinx
  • Convince and Convert
  • Forrester Research
  • CareerArc
  • Corporate Responsibility Magazine/Allegis Group Services
  • Ambassador